Protex AI
Irish company whose software runs computer vision on a site's existing CCTV to detect vehicle, PPE, ergonomic and area-access risks.
- Category
- AI video safety analytics
- Founded
- 2021
- Headquarters
- Dublin, Ireland
- Deployment
- Existing CCTV
- Funding
- Series B, $36M (2025), with W23 Global joining the round as a strategic investor (2025)
- Focus
- warehousing, logistics, manufacturing, food and beverage, retail distribution
- Website
- www.protex.ai
What it does
Protex AI sells software that applies computer vision to video from a site's existing security cameras. The company says it detects vehicle and pedestrian proximity, missing PPE, ergonomic risks, behavioral safety patterns, area access violations and housekeeping hazards. It has also added operational analytics such as facility flow, congestion and process compliance. Events appear in a dashboard with short clips, and the company offers integrations with EHS, warehouse, manufacturing and business intelligence systems. It has announced a live integration with the EHS platform EcoOnline, so detected events can become actions in that system.
Who it is for
The company's industry pages target warehousing, logistics and supply chain, industrial and food manufacturing, and retail and wholesale distribution. It was founded in 2021 by Dan Hobbs and Ciarán O'Mara and began in Limerick. Funding coverage describes it as Dublin-headquartered and expanding in the United States, with operations across North America, Europe, Asia-Pacific and Latin America.
How it is deployed
Protex AI says it connects to existing CCTV over RTSP without replacing cameras. Video is processed on an edge device on site, and the company says only encrypted event clips and metadata go to its cloud, with raw footage staying on the customer network. It lists face blurring, full-body blurring and silhouette options, role-based access with multi-factor authentication, and ISO/IEC 27001:2022 certification.
Notable public customers and coverage
Protex AI raised a $36 million Series B in February 2025, led by Hedosophia with Salesforce Ventures participating, bringing total funding to $54 million. In July 2025 W23 Global, a fund backed by grocery retailers including Tesco and Ahold Delhaize, invested an undisclosed amount as part of that round. The company names DHL as a customer. Separately, it says areas using its platform saw an average 64% risk reduction within three months; this is a vendor claim that is not tied to a specific customer and has not been independently verified. Its website also lists brands including Sysco, FedEx, Nestlé and Toyota. In April 2026 the company announced that Verdantix had recognized it for "market-leading functionality" in a benchmark of 10 video analytics for safety vendors.
Things to ask in an evaluation
- Which detections are available today for your camera models and layout, and which need custom work?
- What edge hardware is required per number of camera streams, and who maintains it?
- How is "risk reduction" defined in the DHL figure, and how was the baseline measured?
- What alert volume per camera per shift should you expect, and who filters false positives?
- Which EHS systems have a live integration, and what data passes through it?
- What happens to clips, metadata and trained configurations if you end the contract?
This profile is editorial and not an endorsement. Safety Tech Review has no commercial relationship with Protex AI unless stated here. Last reviewed 2026-10-02. Spot an error? Tell us.
Sources
- [1]Protex AI: Site intelligence platform
- [2]Silicon Republic: Protex AI raises $36m to continue US expansion
- [3]ThinkBusiness: Dublin tech firm Protex AI raises $36m
- [4]Silicon Republic: Protex AI bags funds from grocery retail VC W23
- [5]Protex AI: Company
- [6]GlobeNewswire: Protex AI recognised in Verdantix Smart Innovators report on video analytics for safety
- [7]Protex AI: New integration with EcoOnline